With a diverse background in marketing, strategy consulting, business analytics, and an entrepreneurial mindset, I embarked on a career journey driven by a passion for digital transformation and strategy development.
While working in digital marketing for over 5 years and driving business growth, I recognised the potential of BI, analytics as a teenager and decided to transition my skill set to become a full-time business analyst in 2019.
This move allowed me to leverage data science and analytical tools to drive insights and inform strategic decision-making and, combined with effective communication skills, allowed me to become a product manager in 2021.